About me

I’m a Product Strategy & Digital Experience Specialist with 7+ years of experience designing and shaping digital products that connect user needs with business goals.


My background spans fintech, telecom, banking, B2B platforms, logistics, and consultancy, where I’ve been involved in everything from discovery and research to prototyping, delivery, and scaling.

Along the way, I’ve also helped teams grow by mentoring designers and introducing structured ways of working that keep quality and consistency at the heart of every solution.

Currently, I’m co‑founding a digital wellbeing platform for higher education.
This project brings together AI-driven experiences, product discovery and multi-stakeholder collaboration to address mental health in academic environments, allowing me to build a product vision from zero to one.

Noteworthy Skills

I bring a hybrid skill set that blends UX design, product strategy, and design management.

My expertise covers the full product lifecycle, from research and discovery (customer interviews, journey mapping, and workshops) to prototyping, usability validation, and launch. This enables me to craft data-informed experiences that align user needs with business priorities.

With hands-on experience in managementdigital design, service design, and AI-powered solutions, I help teams deliver scalable products that reduce complexity while maintaining quality.

My background also includes strategic facilitation, bridging stakeholders, product managers, and developers to ensure alignment and clarity across initiatives.

I am fluent with tools like Figma AI, Maze, Miro, Notion AI, Jira, Confluence, ChatGPT and Perplexity, as well as frameworks such as Design Thinking, Agile, and Lean.

Additionally, I have experience applying AI-driven ideation and prototyping workflows (e.g., OpenAI APIs, prompt engineering, WIndsurf, Bolt.io) to accelerate research and delivery.

These capabilities allow me to work holistically across strategy, design, and execution, ensuring that products are user-centred, business-aligned, and ready to scale.

Companies I’ve collaborated with

Stealth Project Mental Health- Healthcare, Portugal 
Co-founder - Product & Experience - Jul. ‘24 - Present

BPI Bank - Banking Services, Portugal 
Senior Consultant - Digital Experience & Product Management - Jun.’23 - Dez.’ 23

Deloitte Technology - Global Consulting Firm, Portugal 
Senior Tech Consultant (UX / Product Designer) - Aug. ‘21 - Jun.´23

Senior Freelance UX / UI /Product Designer - Oct. ‘20 - Present

Inetum - IT Service Management Firm, Portugal
UX / UI & Senior Product Designer - Feb. ‘18 - Oct. ‘20

IADE University - A Fábrica - University, Portugal
UX Designer: Apr. ‘18 - Nov. ‘18


Business Consultant - Lisbon, Berlin
Several Roles - 2013 - 2018

Education

2020
IADE Creative University
Master's degree in Interaction Design

2016
EDIT School - Digital Disruptive Education
Specialization in Digital Marketing & Strategy

2015
Católica Lisbon School of Business & Economics
Bachelor degree in International Business Administration

Certificates

Portuguese Who Design - UX / Product
https://portuguesewho.design/

User Experience - Project Management - Level 3 - Leading UX
Credential: UX-PM03-0787-PT20-0024
Know more at https://ux-pm.com/level-3

Interaction Design Foundation
Credential ID #36525

  • AI for Designers - Jan. 2025

  • UX Management & Strategy - Best in Class - Feb. 2024

  • Interaction Design for Usability - Top 10% in class - May 2019

  • Design Thinking - Top 10% in class - Nov. 2018

  • Mobile User Experience (UX) Design - Top 10% in class - Dec 2018

  • Master class: Healthcare UX: Design for Patient Engagement and Technology Adoption

  • Master class: Going from UX to Service Design

  • Master class: Design Systems

  • Master class: Design Tokens

UXCell - https://uxcel.com/