UX Design - Selected Work
From complex processes to human-centred experiences.
Mental Health Platform
Designing a multi‑sided platform from zero to MVP
Role:
Timeline:
Co-Founder (Product & Experience)
12 months
Key Contribuitions:
• Led the design of an end‑to‑end multi‑sided platform (students, therapists, institutions) from discovery to MVP.
• Mapped and prioritised user journeys across onboarding, therapy matching, and progress tracking, using insights from 20+ interviews.
• Designed mid‑ and high‑fidelity prototypes to validate key flows (onboarding, booking, dashboards) in iterative loops.
• Collaborated on defining platform value proposition and experience principles aligned with mental health goals.
Impact:
70% success rate in usability tests on key flows (booking, matching, tracking);
Platform experience enabled fast pivoting and early buy‑in from stakeholders and testers
A robust UX foundation for launch, with reusable components supporting future scalability
Sailing a Strategic Digital Hub to New Frontiers
A unified portal to streamline stakeholder communication
and port operations.
Client:
Port of Lisbon
Role:
Timeline:
UX and Product Design
8 months
Key Contribuitions:
• Conducted stakeholder interviews and research to uncover pain points in operational workflows
• Created personas and journey maps that clarifiedthe needs of shipping agents, port staff and administration
• Designed dashboards and process management screens, making complex data accessible and actionable.
Impact:
Reduction in support requests after redesigned flows
Increased adoption of new features (POS acquisition, insurance simplification).
Accelerated the legacy’s migration front-end from JS to React by matching features and functionalities with existing processes.
Shipping Postal Services for the Digital Era
Transforming postal services with a centralised portal for shipping, payments and contracts
Client:
CTT - Correios de Portugal
Role:
Timeline:
Acting as Design Lead within 3 squads
10 months
Key Contribuitions:
Designed flows and screens for onboarding, tracking and follow-up services.
Co-created a responsive component library to maintain consistency across squad teams and ecosystems.
Applied accessibility standards and modern UI patterns to a complex B2B portal.
Impact:
Designed responsive flows (web & mobile) that simplified onboarding and logistics processes, contributing to faster execution times and fewer support calls.
Facilitated co-creation workshops with stakeholders, validating flows and refining key screens before development, which improved alignment and reduced iteration cycles.
More intuitive experience, lowering helpdesk reliance and increasing NPS score across services